As we enter, Daisy (Ena Begovic) darts around the space, snapping selfies and inviting us to pose with her – she’s fully immersed in her online world. A projection on the back wall shows us her Instagram grid which is updating in real time and she dashes off for an outfit change, reappearing to share her backstory with us.

She’s always dreamed of being famous and now she’s living it as an influencer – curating content, landing sponsorships and chasing the perfect shot. She tells us she’s always felt overshadowed by her sister, Petra and having left her roots in Croatia is determined to maintain the online profile and presence she’s built. Daisy smiles at us, but there’s unease underneath and when she explains that her influencer boyfriend, Neil has just been cancelled online, the repercussions begin to impact her own online presence (enter the trolls). Her undoing being sparked by a man’s mistake feels like a significant area to delve into, but isn’t really explored. 

At times, some of the plot turns feel a little exaggerated or thrown in for shock value as opposed to attempting to expand the conversation around influencer culture. Still, Begovic brings heaps of energy, commitment and charm to the role, giving us moments of humour (one memorable one being her filming herself crying with mascara streaks running down her face as she desperately attempts to appear relatable), alongside real emotional weight, especially when we see the disturbing lengths she’s prepared to take to stay relevant. The play’s final message feels a bit too on the nose for me and while its clear Daisy has learnt from the experience, the commentary on the dangers of the online space doesn’t offer a huge amount that feels new or original in my opinion.

BLOODY INFLUENCERS is on til 9th Aug at Lime Studio at Greenside @ George Street. Tickets available here.